Thinking

Depth over volume.
Substance over noise.

Long-form thinking on fractional consulting - market dynamics, positioning, pipeline, pricing, and the commercial strategy that separates operators who grow from those who stall. Written from 15 years inside the market, not outside it.

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Commercial 26 March 2026 14 min read

Fractional vs Contracting: The Distinction Most Operators Miss

Most people who call themselves fractional consultants are structurally contractors. The distinction determines your pricing, your client relationships, and whether your income is stable or volatile.

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LinkedIn 26 March 2026 15 min read

LinkedIn for Fractional Consultants: Profile, Content and Pipeline

How to use LinkedIn as a commercial asset rather than a personal brand exercise - profile positioning, content that produces conversations, and the engagement habits that matter.

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Pricing 26 March 2026 14 min read

Fractional Consulting Rates: How to Price Your Services in 2026

What fractional consultants actually charge, why most undercharge, and how to move from day rates to retainer pricing that reflects the strategic value you deliver.

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Pipeline 26 March 2026 15 min read

How Fractional Consultants Get Clients Without Cold Outreach

Referrals, cold outreach, and paid ads all have the same flaw. The relationship-first pipeline model and the weekly cadence that makes it work.

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Positioning 26 March 2026 14 min read

How to Define Your ICP as a Fractional Consultant

Every pipeline problem traces back to an imprecise ICP. The five-dimension definition process that actually changes what you say, who you approach, and how your conversations convert.

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Market 26 March 2026 16 min read

What Is Fractional Consulting? The Complete Guide for 2026

Fractional consulting explained clearly - what it is, how it works, who it is for, and why the market is growing at 14% annually. Based on 15 years of practice.

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