Client stories
The people are
the whole point.
This is not a highlight reel. These are real people with real careers who decided to do something difficult - build a practice that generates clients rather than waiting for them. Every one of these stories started somewhere uncomfortable. That is the honest version.
I get to work with extraordinary operators. Reading what they have built - and what it cost them to build it - is the part of this work that makes everything else worth doing.
Five stories
Different starts.
Different arcs.
One pattern.
The operators below came from different industries, different starting points, and different definitions of stuck. What they share is a willingness to do the work.
AI & Data Engineering
Daniel Imberman
From 0 closed clients to a potential £40k month — in 10 weeks.
Eight warm companies. Zero conversions. Then one structural shift and everything changed.
Animal Health Consulting
James Crawford
25 years of expertise. No system to monetise it. Until now.
Two posts. Two unsolicited inbound DMs. A £5bn market he had been too cautious to claim.
Read the story →
Operations & Data
Miguel Ortiz
300% growth. Built entirely on luck. Not any more.
Two clients in live negotiation in week two. Both signed. No hourly rate. No day rate.
Read the story →Organisational Consulting
Jo Rice
Wrong deck. Wrong room. Contract landed week 5 — on holiday.
Then the client she thought she had lost came back. Then the Table Group.
Read the story →
Consumer Telecoms
Jo Hermon
10 months of hard work. First fractional placement secured 4 months after joining.
20 years of corporate experience. The honest version of what it actually takes to build something from scratch.
In their own words
What they say when
nobody asked them to.
Nobody was prompted. Nobody was offered a discount. These are the messages that arrived on their own - often months after the programme ended.
What others say
The broader picture.
More voices.
“The programme fundamentally shifted my confidence from theoretical to earned. I didn’t just feel more confident about fractional work - I now have a clear mental model for how to position myself, scope engagements, price my value, and lead conversations with authority. The structure removed ambiguity, and that clarity translated directly into confidence when speaking to prospects and peers. Being guided by Dan was a standout part of the experience. The guidance was practical, direct, and grounded in real-world execution - not generic advice. Dan has a way of cutting through noise quickly, challenging assumptions, and reframing problems so they become actionable. It felt less like a course and more like having an experienced operator in the room, pressure-testing thinking and accelerating decision-making.”
“Working with Dan through the Fractional Formula has been the best coaching experience I’ve ever had. Where other coaches can feel dismissive or guard their time once you’ve signed up, Dan is the complete opposite. He shows up for you consistently and genuinely. Whether it’s in 1:1 sessions, over email, or in Slack, Dan is always available with honest, thoughtful, and constructive feedback.”
“This week alone, I’ve had two new business calls that came directly from LinkedIn. One prospect said ‘it’s clear you’ve done the work we need - and my boss has seen your posts.’ For me, the Fractional Formula hasn’t just built my business. It’s changed how I run it.”
“What really stood out for me was Dan’s ability to read between the lines and reframe situations in a way that brought instant clarity and direction. Not theory for the sake of it, but perspective that genuinely changes how you think and make decisions. It felt like having a business partner in my corner.”
“There are a lot of pitfalls in transitioning from the corporate hamster wheel to fractional and one of them is falling onto the contracting hamster wheel. FF gives clear education and guidance on what fractional is and is not and how to avoid many pitfalls. In a market of emerging fractional support mechanisms, only Dan’s Fractional Formula aligned to what I actually want to become.”
“Dan has crafted the fractional playbook like a true product master. And he understands the ins and outs of being fractional because he’s the real deal - he’s done fractional work for over a decade and it shows. I can’t imagine going fractional without Dan’s help.”
“I really enjoyed the customer journey with Dan as it was absolutely seamless. Dan knows what he is doing and has a wealth of knowledge and systems to leverage to get to your dream state of execution and delivery. His coaching style is effective and fluff-free.”
“I am only part way through my work with Dan, but felt compelled to write this testimonial as I unblocked an issue with his help. I can’t believe how much his process and support has refined my thinking. The toolkit works brilliantly, not least because I can stamp ‘me’ on everything.”
“I have already won a contract from a complete stranger before even finishing the programme - and it will more than pay for the programme itself. I am so grateful for the kick-start this course has provided.”
“If you are even considering entering the fractional world, you really ought to seek out and consult with Dan, he will see you right. If you’re in the game and it’s not going as well as it might, you’re questioning yourself and what you are doing, give Dan a call, I suspect he’ll be able to help you.”
More reviews on the Wall of Love →
Your turn
Every one of these people
started with a 30-minute call.
No scripts. No pitch. A working session where you come away with a clearer picture of what is holding your pipeline back and what to do about it.
No obligation. No follow-up sequence.