Free 5-day email course

The Consulting
Playbook.

One practical framework per day, for five days. Each email stands alone and can be acted on immediately. No fluff. No theory. Just the frameworks that experienced fractional consultants use to build consistent pipeline.

5 emails 5 days Free. Unsubscribe any time.

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What you get

Five days.
Five frameworks.
Each one actionable.

Day 01

ICP Precision

How to define your Ideal Client Profile with enough specificity that your content, outreach, and conversations all start to attract the right people automatically. The foundation everything else is built on.

Day 02

Offer Architecture

The three-tier offer model that moves prospects from a free conversation to a mid-tier diagnostic to a retained engagement — without any pressure. How to design each tier and connect them deliberately.

Day 03

Pricing Confidence

Why day-rate thinking destroys leverage — and how to shift to value-based pricing that reflects the outcome you deliver rather than the hours you spend. How to hold your price in commercial conversations.

Day 04

Visibility Without Cold Outreach

The relationship-first visibility model. How to create consistent presence in the right places without mass outreach, LinkedIn spam, or paid ads. Building a pipeline from conversations, not campaigns.

Day 05

The Demand Engine

How to install a repeatable system that generates qualified conversations consistently — not through hustle, but through structure. The cadence that keeps pipeline flowing between client engagements.

This course is for you if

You want frameworks you can use straight away
You learn better through doing than reading
You want pipeline structure without mass outreach
You're tired of vague advice about "building relationships"

Written by Dan Gwalter

Built from 15 years
of doing it.
Not studying it.

Dan Gwalter is a former technology executive who went independent in 2011. He built a successful fractional consulting practice using the same frameworks in this course — no ads, no cold pitching, no mass outreach. Since 2022 he has coached 150+ fractional consultants using the same model.

The Playbook is a distillation of what actually moves the needle for experienced operators. Every framework has been tested in real commercial environments where the results either show up or they don't.

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