Weekly newsletter

Fractionally
Thinking.

A no-fluff newsletter on building, running, and scaling a fractional consulting business. One email every week. Practical. Proven. No nonsense.

One email per week Every Friday Free forever

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Read by 150+ fractional consultants every week.

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What you get

One email.
One topic.
Always actionable.

01

Practical growth strategies

Not theory. Not "here are 10 things to think about." Strategies you can read on Friday and apply the same day. The kind of thinking that moves pipeline, not just fills inboxes.

02

Positioning and ICP insights

The positioning decisions that actually win clients at senior level. How experienced operators are defining their ICP, sharpening their message, and creating conversations with the right buyers.

03

Tools, templates and systems

The frameworks and templates that save hours of building from scratch. Outreach structures, diagnostic formats, offer templates, LinkedIn approaches. Things you can use, not just read.

04

Stories from the field

Real situations from real operators. What worked, what didn't, and what the pattern means for your own practice. Built from coaching 150+ fractional consultants across every senior function.

Most newsletters tell you what to think.

This one tells you what to do.

Who reads it

Experienced operators.
Not beginners.

Fractionally Thinking is written for people who have done the work. Senior professionals who have left corporate or are building toward it. Fractional consultants who are serious about building a practice that doesn't depend on referrals and luck.

If you are looking for motivation content, productivity hacks, or general business advice — this isn't it. If you want specific, commercial thinking about how to build and run a fractional consulting business at a high level — this is exactly it.

  • Fractional CFOs, CMOs, CTOs, COOs, and CHROs
  • Senior professionals transitioning from corporate to fractional
  • Consultants who want to move from referral dependency to deliberate pipeline
  • Operators who think carefully about their commercial positioning

Written by Dan Gwalter

15 years of doing
it. One email
every Friday.

Dan Gwalter is a former technology executive who went independent in 2011. He has built his entire consulting and coaching practice without ads, cold outreach, or pitch campaigns — using the relationship-first model he now teaches inside the Fractional Formula.

Every edition of Fractionally Thinking comes directly from that practice. The observations he makes coaching 150+ fractional consultants. The patterns he sees in what works and what doesn't. Written once a week, every week, because the thinking compounds.

More about Dan →

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