Experienced. Credible. Still waiting for the phone to ring.

Dan Gwalter

I'm Dan. I help fractional consultants get a steady line of the right clients, working alongside you until you can do it without me.

The free guide to going fractional. Pop your email in and download it straight away.

Which sounds like you?

I've decided to go fractional

Your experience is not the problem. Finding clients is.

"the actual doing part, I'm quite comfortable, it is mainly the prospecting"

From a call
Get my first clients

I'm already fractional

You have clients. Finding the next one still depends on luck.

"I'll get nothing for six months, and then something will come in"

From a call
Get the right clients, steadily

You have the CV and the scars. Nobody showed you how to create demand on repeat, so you wait for referrals and hope.

Hope is not a plan.

How it works

  1. Get the foundations right.

    Who you serve, what you sell, and a profile that makes the right person say "that's for me" in five seconds.

  2. Find the people already looking.

    Audit the network you have, then learn how to speak to the ones who matter and keep them warm.

  3. Make it a habit.

    A weekly rhythm that holds when you are busy with clients.

The Fractional Formula.

Six core steps, then coaching for life.

Not a course. Not a community with some video modules. An installation.

See inside the programme

The outcomeA steady line of the right clients, and a way of getting them that you can run without me.

Here is what you walk away with, and why each piece is there:

  • A Demand Blueprint. Who you serve, what you sell, and the plan to get in front of them. Written with me, signed off by you. WhyEverything else points at one buyer, so you stop doing a bit of everything.
  • A LinkedIn benchmark that evolves with you. Your profile rebuilt and scored as a percentage, section by section. A number, not an opinion, and it moves as you improve. WhyThe right buyer says "that's for me" in five seconds, and you can see it getting better.
  • A network audit and plan. Who is already in your world, who should be, and how to grow toward them. WhyYour reach is the right people, not whoever you happened to meet.
  • 50 sourced ideal customers. We screen 900 people, keep the 175 active in the last 30 days, and put the best 50 on your list. Each one is graded for fit, with a note on why them and a draft first message. WhyYou start with names, not a blank page, so your first conversations come sooner.
  • A warm list with a next action. Every name has a next step and a day to take it. WhyConversations start on a schedule, not when you remember.
  • A content plan you can keep up with. What to post, how often, and what it is for. WhyThe right people see you before you reach out, so the conversation starts warm.
  • A 45-minute daily routine. 15 minutes on your network, 20 on conversations, 10 on content. WhyIt holds when you are busy with clients, so the quiet months stop arriving.

I teach it. Then I roll my sleeves up and do the work with you.

Want more? 13 extra modules, for when you want to go deeper.

Pay once, use forever. New releases come free.

Most of what is sold to fractional consultants is sh*t.

Here is what you get sold.

None of it gets you a client. It gets you a receipt.

I had eight to ten companies reaching out interested in my offering. I ended that period with exactly 0 closed clients. Working with Dan completely changed how I run my business from the ground up. After just 6 weeks, the program has 10x paid for itself in a single engagement.

Daniel Imberman Daniel Imberman
Fractional Formula client

  • Both clients signed, no hourly/day rate.

    Miguel Ortiz, Fractional Formula client

  • Avoid the contracting hamster wheel.

    Andy Montgomery, Fusion CTO

  • The best coaching experience I've ever had.

    Suzanne Miller, Fractional Formula client

  • Secured my first fractional placement.

    Jo Hermon, Fractional Formula client

  • The fog lifted.

    Holly Leverson, Boudicca HR

  • Sharp advice that helps you think better.

    Giorgos Ampavis, Fractional Formula client

This is not for you if:

  • You are not going to build with me, with purpose.
  • You are hedging your bets between going independent and staying employed.
  • You are not credible in your experience and career.

Harsh. Also kinder than taking your money.

Everyone else: let's talk.

The market is ready.
Are you?

A free 30-minute call with me. We look at where you are and what would move it.